SitStay | Good Dog Blog

SitStay Launches Program for New Product Innoveering

Posted by Sara Dreamer, CEO

Dec 24, 2013 11:08:00 AM


For Immediate Release: October 1, 2013


SitStay Launches Program for New Product Innoveering

SitStay, a Lincoln Nebraska based online pet products retailer, launched a new program, Team GoodDog, intended to accelerate new pet products into the hands of pet owners from coast to coast. The passion behind the program comes from years of experience working with brands and products in the pet industry. Sara Dreamer, CEO, noted, “The pet industry is fueled by continuous innovation which is a trend that we as professionals and consumers never want to see let up.” As the pet industry continues to expand with new products and new manufacturers, it challenges the infrastructure of the distribution. Development of a product always begins close to home, close to the manufacturer but quickly needs to get “out of house” and into the homes, hands, and paws of consumers. To put it into perspective, Dreamer continues, “We are passionate about introducing products and solutions to pet lovers. Consumers trust us to help them be successful pet parents. The commitment surrounding the passion can be summarized with one word – innoveering. As manufacturers innovate new products, we pioneer their journey to consumers’ doorsteps. And, we love it!” We can't wait to take new products home to share with our own dogs. If our dogs love it, we're sure that yours will, too!

Team GoodDog includes VIP customers who are on SitStay’s short list. These customers are part of a membership that exchanges samples of new products for feedback – new products that come from every nook and cranny of the industry. Dreamer spent several years working with a Nebraska-based manufacturer and knows first hand how important customer feedback is to the product development ecosystem. Dreamer concludes by saying, “Our niche is simple. We engage in the heavy lifting upfront to help good products be seen and as soon as they hit the big dot com’s (Amazon) radar, we let them do what they do while we continue to seek out the new-to-market products.”

If you are a pet owner interested in joining our mission to share the newest and best dog products, join now! If you are a manufacturer seeking consumer insight, product trial and online sales channel development - give us a shout! (

About SitStay

Since 1996, SitStay has helped nurture rewarding relationship with four-legged friend by discovering and delivering high-quality pet products to doorsteps coast to coast. As one of the pet industry’s first dot com’s, SitStay’s commitment is simple – to share products that are loved by many pets and to introduce devoted pet owners to products they haven’t fallen in love with, just yet. SitStay owners are passionate dog owners, therefore the products they share are healthful, enriching and good-dog-approved.

SitStay is headquartered in Lincoln, Nebraska. More information is available at

We don't own dogs at Sitstay - the dogs own us.

The products we share are healthful, enriching and good-dog-approved. Everyday we strive to do our part in improving pet lifestyles and make it a point to have loads of fun along the way.

Join our mission to raise the most spoiled-rotten dogs on the planet … somebody’s got to!

Cheers from Nebraska!