Sara Dreamer, CEO

Recent Posts

Starbucks Service Dog Incident Raises Awareness

Posted by Sara Dreamer, CEO

Feb 9, 2014 1:00:00 PM


Today we learned about Yancy Baer’s unfortunate experience with his service dog at a Starbucks in Houston. As a company committed to outfitting service dog vests and apparel since 1998, we see this as a great learning opportunity for so many.

As defined by the Americans with Disabilities Act (ADA), a service dog is one that performs a task for the benefit of a person with a disability. A disability can be any physical or mental condition that substantially limits a major life activity. Some disabilities are not visible, such as deafness, epilepsy, diabetes, & psychological conditions.

Assistance dogs not only provide a specific service to their handlers, but also greatly enhance the quality of their lives with a new sense of freedom and independence.

There are three types of Assistance Dogs:

  • Guide Dogs – for the blind and the visually impaired

  • Hearing Dogs – for the deaf and hard of hearing

  • Service Dogs – for people with disabilities other than those related to vision or hearing 

Unfortunately, no registration is required by the ADA for service dogs. There is no federal  requirement for the dog to wear any special gear or identification. There is also no requirement that the handler carry any certification papers showing that the dog has been trained as a service dog.

Contrary to popular belief, there is no federal registry or certification program for service dogs. United States Service Dog Registry seems to be the most well-known and respected.

Because of the amount of grey space that fills this industry, not all legitimate service dogs are received by the public with the respect they deserve, as we see with Yancy Baer’s story. is an online retailer that often gets scrutiny for selling service dogs vests to individuals without requiring registration or proof of certification. We can assure you, this is not a business decision, rather a limitation within the service dog industry as a whole. Without having registration requirements from the ADA, we can’t reference a governing database or ask a dog owner for proof of disability - today, that is the law.

It is concerning when we hear stories like the one at Starbucks, however, there is silver lining with occurrences like these to raise awareness and remind us that there is tremendous room for growth in the government, legitimacy and protection of service dogs.


Meet Mr Omega 3 and Mrs Omega 6

Posted by Sara Dreamer, CEO

Jan 28, 2014 10:48:43 AM


Once upon a time there were two fatty acids, Miss Omega 3 and Mr. Omega 6. They traveled near and far in all sorts of ingredients and product formulations searching for true love.

Miss Omega 3 was a polyunsaturated fatty acid. She loved hanging out in healthy fish and oils, a few plant oils and other hot spots. Omega 3 was in charge of helping normal growth, improving heart function, and also helping the inflammatory agents of the body to fight off infection. Through her busy days of curing and improving the body, still she yearned for her one true love.

Mr. Omega 6 was a similar fatty acid, that loved to be a part of many plant oils (like avocado, flax, hemp, and soybeans, to name a few). Omega 6 helped to keep skin at its best, improve kidney and renal function, and help to ensure healthy offspring. He worked hard in his jobs to improve the body, but like Miss Omega 3, knew there had to be more to life.

Finally, the two happened to be in the same place at the same time--Jump Your Bones Dog Treats. Just two fatty acids wandering the food world, and when they found each other it was a match made in fatty acid heaven!!

The Omega duo together is unstoppable, and will make your pooch unstoppable, too! Omega 3 fatty acids are great at lowering and controlling inflammation for Fido’s joints and muscles. This means that joint pain can be prevented or reduced! Omega 3 is also great for the dog that needs to improve or maintain heart health! Heart health is very important to make sure proper exercise is maintained! The Omega 6 fatty acids help make sure that your dog’s skin is healthy and glowing, and the coat is shiny and lustrous. These amazing fatty acids also help to make sure all of the pipes are running smoothly and dog’s kidneys and urinary health are in tip top shape!

Pretty impressive couple, don’t ya think?! It’s not too often we share love stories about our products but this one melted our hearts. Jump Your Bones does have a romantic ring to it, we encourage you to add these products to your doggie pantry and invite some Omega love potion into your dog’s health. Check out the Jump Your Bones Omega Bundle ... mix & save!

The Jump Your Bones Product Lineup:

jump-your-bones-dog-treats-beef-puffs jump-your-bones-green-lipped-mussels jump-your-bones-kangaroo-bites jump-your-bones-tuna-dog-treats jump_your_bones__kangaroo_jerky
Jump Your Bones
Beef Puffs
Jump Your Bones
Green Lipped Mussels
Jump Your Bones 
Kangaroo Bites
Jump Your Bones
Albicore Tuna Jerky
Jump Your Bones
Kangaroo Jerky



Send a Dog Love Gram for Valentine's Day

Posted by Sara Dreamer, CEO

Jan 24, 2014 2:21:31 PM


You know that brown eyed, dark fur, 4-legged creature down the street that your dog as been eying now for a few weeks? Well - here's the chance to make a love connection with a LOVE GRAM! Simply fill out the "To" and "From" fields while placing your order, and we will include one of the LOVE GRAMs as pictured above! Enter the mailing address of the lucky dog in the SHIPPING section of your order. (Note: if you are sending to more than one recipient, you must place separate orders for each - only 1 shipping address allowed per order.)

Send LOVE GRAMs with:   Heart Barker  |  Love Birds  |  Love Licks

Step 1: Simply add the name of the LOVE GRAM receiver
Step 2: Enter the mailing address of the recipient in the SHIPPING section of your order (only 1 shipping address per order)
Step 3: Let your heart thump with joy - your Valentine will be so surprised!




Hustling With a Hound Dog: exercising with my beagle

Posted by Sara Dreamer, CEO

Jan 6, 2014 11:30:00 AM


The Day the Journey Began: Series 1:1

55 pounds! Today my husband Derek, beagle Dexter and I weighed in and tallied 55 pounds lost between the 3 of us. 9 weeks ago my husband had a doctor’s appointment that didn’t fair so well. His triglycerides where through the roof and his doctors were concerned about his weight and overall health.

Derek & I are in our upper 30’s. We live in rural Nebraska and spend most of our free time running after 2 teenage boys and 1 beagle. Both former college athletes, we know the value of exercise and eating well but excused our lack of both due to our busy lifestyle (and lack of amenities – we have running water but not gyms). We’ve never been “dieters” and never will be, but the day we had that conversation with our concerned doctor, we knew something had to change. Immediately.

Our thoughts were plenty on the ride home, the opposite of our conversations. Neither sure of what was next … until we got home. When we walked in the front door, Dexter - our fun-loving beagle, was there to greet us. His tail was wagging with sheer joy and his face didn’t have a care in the world. Dexter ran right to Derek, as though he knew he needed some lovin’ and Derek said , “Dexter, will you help me lose weight?”. Dex responded with a good ol face lick and a bark that must have meant, “YES”.

Let me take a moment to share the thoughts running through my mind at the time. Been away from work for a doctor appointment, did the promotion calendar get updated, sales are up today- yeah, doctor tells me my husband might not live to 40 – be compassionate, I don’t have much time to be because what’s for supper, did I flip the clothes from the dryer before they started to stink, crap, I didn’t … add detergent and “rewash” (again, I think!), how can my iPhone battery be low I only read and sent 65 emails in the waiting room and, oh, today we are starting a workout plan with our dog. Today. Today, with our dog that doesn’t have a harness.  (I know, I am the CEO of a pet products company but didn’t have a harness; unprepared and stubborn buyer!)

We changed our clothes; put on our stylish sneakers (that I picked out because they matched Brady’s baseball team colors), latched onto Dexter’s collar and off we went. 1 mile, 2 miles, 3 miles …. on our journey to lose weight with the help of our dog.

3 miles on our first day! What were we thinking? Here’s what we were thinking … the doctor said he should lose 30 pounds and we must have heard him say that 30 pounds were missing in our neck of the woods and we were the search committee. We walked the gravel road like passerbys that broke down, or someone searching for a needle in a hay bail (we don’t call them stacks these days). 

We learned lots along the way; excited to share with you. Tell me about your weight loss goals. Do you hustle with your hound?


Topics: Wellness

SitStay Launches Program for New Product Innoveering

Posted by Sara Dreamer, CEO

Dec 24, 2013 11:08:00 AM


For Immediate Release: October 1, 2013


SitStay Launches Program for New Product Innoveering

SitStay, a Lincoln Nebraska based online pet products retailer, launched a new program, Team GoodDog, intended to accelerate new pet products into the hands of pet owners from coast to coast. The passion behind the program comes from years of experience working with brands and products in the pet industry. Sara Dreamer, CEO, noted, “The pet industry is fueled by continuous innovation which is a trend that we as professionals and consumers never want to see let up.” As the pet industry continues to expand with new products and new manufacturers, it challenges the infrastructure of the distribution. Development of a product always begins close to home, close to the manufacturer but quickly needs to get “out of house” and into the homes, hands, and paws of consumers. To put it into perspective, Dreamer continues, “We are passionate about introducing products and solutions to pet lovers. Consumers trust us to help them be successful pet parents. The commitment surrounding the passion can be summarized with one word – innoveering. As manufacturers innovate new products, we pioneer their journey to consumers’ doorsteps. And, we love it!” We can't wait to take new products home to share with our own dogs. If our dogs love it, we're sure that yours will, too!

Team GoodDog includes VIP customers who are on SitStay’s short list. These customers are part of a membership that exchanges samples of new products for feedback – new products that come from every nook and cranny of the industry. Dreamer spent several years working with a Nebraska-based manufacturer and knows first hand how important customer feedback is to the product development ecosystem. Dreamer concludes by saying, “Our niche is simple. We engage in the heavy lifting upfront to help good products be seen and as soon as they hit the big dot com’s (Amazon) radar, we let them do what they do while we continue to seek out the new-to-market products.”

If you are a pet owner interested in joining our mission to share the newest and best dog products, join now! If you are a manufacturer seeking consumer insight, product trial and online sales channel development - give us a shout! (

About SitStay

Since 1996, SitStay has helped nurture rewarding relationship with four-legged friend by discovering and delivering high-quality pet products to doorsteps coast to coast. As one of the pet industry’s first dot com’s, SitStay’s commitment is simple – to share products that are loved by many pets and to introduce devoted pet owners to products they haven’t fallen in love with, just yet. SitStay owners are passionate dog owners, therefore the products they share are healthful, enriching and good-dog-approved.

SitStay is headquartered in Lincoln, Nebraska. More information is available at


2013 Annual Product & Brand Awards Winners Announced

Posted by Sara Dreamer, CEO

Nov 26, 2013 11:17:00 AM


SitStay's 2013 Annual Product & Brand Awards Winners

The votes are in and we are excited to share this year’s Annual Product & Brand Awards winners - just in time for the holidays.

We can honestly say the team didn’t see any surprises with this year’s winners but we did have a few “firsts”. One brand won two awards, we had one award with a tie and we introduced a new award this year – “Paws Down Good Product Award”, which represents that well-rounded product that no dog owner can live without.

THE 2013 WINNERS ARE (drum roll … dog howl…):

  1. Most Innovative Dog Toy of the Year Kong On/Off Squeaker Toy

  2. Favorite Dog Treat of the YearPolka Dog Bakery Cod Skin Twists

  3. #1 Best Selling Dog Product of 2013 - Elinora’s Fish Skin Chews

  4. Best Dog Chew of the YearJones Natural Chews Curly Q Bully Sticks

  5. Favorite Finds of 2013Max & Ruffy’s Organic Vegan TreatsDistinctive Dog Functional Treats

  6. Most Cuddled Dog Toy of the YearAli the Plush Alligator

  7. Highest Brand Integrity of the YearScout & Zoe’sFront Porch Pets

  8. Favorite Brand Story of 2013Brown Beggers™ Deli-Style Chews

  9. Paws Down Good Product AwardEarth Rated Poopbags Dispenser 

  10. Most Unique Treat of 2013Polkadog Bakery's Sfizi’s

Kudos to all winners. And thank you to our loyal and voicetress, barking good dog customers who keep us in line and most importantly keep us kindhearted and thankful. 

Thank You 2013. We are looking forward to a wonderful year ahead! 


Topics: What's New, Holiday

Sara's Christmas Countdown Checklist

Posted by Sara Dreamer, CEO

Nov 26, 2013 8:48:00 AM


Today my girlfriend reminded me there are only 48 days before Christmas.

She evidently forgot that I work in retail and have been planning since July. Haha, I thought to myself. Then, it hit me like a well-packed snowball! I haven't a thing ready for this holiday season!

After a mini melt-down and a glass of wine, I jotted down my list & thought I would share .... just in case you are still figuring out how to be a rockstar in 48 days or less.

get Gift set for Dexter & ONLY 3 stocking stuffers (not as many as last year I'm afraid - darn health care costs)
give Gift under $10 for neighbor who helps with Dexter and a $20 for his girlfriend Maggie. Also grab a few gift-giving bags to fill with homemade goodies (can't let Martha down)
invite Get the Holipaw Party on the calendar (Dec. 7 for us) & send invites (I'm using the Facebook image download to save time, THANK YOU Facebook events!)
plan Grab snacks, a few party favors and beverage recipes (there are going to be several dogs under one roof - we WILL need a few drinks!)
enjoy Take a few minutes for myself to relax, review my ever-growing Christmas list & test a few of those drink recipes before the party. It is the friendly thing to do after all!

The clock is indeed ticking but I got this!




Celebrate Simple With Holiday Gifts from

Posted by Sara Dreamer, CEO

Nov 15, 2013 4:05:00 PM


We are busy, working pet parents, too. So our approach for this year’s holiday season is – celebrate simple. We have identified the very best products of 2013 and put them into a simple, convenient SitStay Holiday Gift Guide. In here you will find:

  • Great prices & selection
  • Gift-giving ready items
  • Unique & high-quality products
  • All packaged by our team of elves in Nebraska

The holidays are busy but they don’t give us permission to overlook the important things in our lives.

Keep it simple and enjoy the heck out of your time with friends, furries and family.

Happy Holidays!


Topics: Holiday

Healthful Chicken Jerky Alternatives

Posted by Sara Dreamer, CEO

Oct 25, 2013 8:32:00 AM


Chicken + Jerky = Protein + Chew, both instinctive needs of dogs 

The chicken jerky mystery is all over the news and weighing heavy on dog owners’ minds, as it should be. From the very first day our four-legged friends enter our lives, it is our responsibility to provide the love, environment and nutrition they need to live happy & healthy lives. The nutritional responsibility is much more difficult than it should be due to limited regulations of pet food packaging. Manufacturers are not required to list the country of origin for ingredients on pet food labels; a challenge that has both the FDA and the USDA on their toes.

When our industry is faced with challenges like this we can get angry, get nervous or get smarter. We have chosen the latter and hope the same for you. My father always told me to, "trust everyone, but always cut the deck." That came to mind Tuesday when the full version of the situation hit the streets.

Know Your Suppliers & Brands is one of many great dog supplies retailers. Although we don't know a lot about the others we do take pride in working side by side with our pets and the products we share with others. Our arms reach from the product mirrors to the arms reach relationships we keep with our manufacturers. This benefits our customers in many ways including quality assurance, recommendations, shared passion and knowledge of the products we promote. Does it make us perfect? Nah, we're real people, too.

Read the Packaging
Although there may be limitations on what is required on pet food labels, those that are proud of where their products are rooted shout it all over their bags. Ingredients speak a thousand words, understand your dog's needs and make good decisions. Another important identifier on the packaging is the price. Cheap is cheap. Quality has it's price tag and can usually feed your gut with a bit more of the instinct that also goes along with purchasing products.

Ask Questions
I am pretty sure this was also something we learned in kindergarten but it can never be reiterated enough. Quality retailers and manufacturers spend much of their time wishing they could chat more with pet owners. Reach out, ask questions, get knowledgeable. 

Our team put together a quick, short list of chicken jerky alternatives for ourselves, friends and families and we wanted to share them with you. There are many, here are just a few of our favorites:  

·         USA grown Sweet Potato Chews

·         Elinora’s Icelandic Fish Skin Chews

·         Polka Dog Twisted Cod Skin Jerky

·         Venison Jerky

·         Beef Bully Sticks

·         Beef Tendon Chew

·         Rabbit Jerky


Be safe. Be good.
SitStay - Your Sourced & Made in the USA Treat Headquarters


Our Hearts Go Out To Those Affected

Posted by Sara Dreamer, CEO

Oct 22, 2013 3:17:00 PM


We were just made aware of the recent announcement and loss of the nearly 600 dogs due to chicken jerky treats that were sourced in China. Most importantly, our prayers go out to those who have lost. 

Since the announcement this afternoon, the SitStay product development team met to identify ways we can help and initiate a deep dive into the products we carry at SitStay. The most important qualifier we have for on boarding products is ingredient sourcing and production in the USA. We usually get 100% truth and clarity. But, not always, which is why we are putting together a team to focus on it.

We encourage you to purge any treats or food that you may be concerned about. It's better to be safe than sorry. And, if you have questions about your current treats - give us a shout, we are here to assist best we can. As continued, ongoing support of the situation, is offering 20% OFF our Sourced & Made in the USA treats. Coupon code SAVETREATS

Our friends at the FDA have released a fact sheet for consumers. They suggest eliminating treats from your dog's diet. We are pet owners, avid pet owners, and encourage you to do one better . . . select food - both commercial pet food (as they call it) and treats from brands you trust. Eliminating treats all together is not the answer. Eliminating treats AND food from an unknown source is our recommendation. 

We feed our dogs the same treats and products that we share with you - so, we are taking this issue to heart. Here are several treats we carry that are trusted, sourced & made in the USA. 


We don't own dogs at Sitstay - the dogs own us.

The products we share are healthful, enriching and good-dog-approved. Everyday we strive to do our part in improving pet lifestyles and make it a point to have loads of fun along the way.

Join our mission to raise the most spoiled-rotten dogs on the planet … somebody’s got to!

Cheers from Nebraska!